2004 – Now & Wow

DJ Volodya:
«I started specialising in techno, found my niche, began bringing underground techno DJs to Russia. In 2004 we, together with www.44100.com, started building the Now & Wow brand, and threw parties with all the grandees of this movement – from Richie Hawtin to Laurent Garnier and Sven Väth. Working without sponsors turned out to be hard but interesting. Each time you had to prove that you were the best. Thank God that over these ten years of working at independent venues I learned a lot, gained experience that not a single Russian promoter has.»