Music and Fashion

From 9 to 11 July this year, all of London was tuning its radios to the 87.7 frequency to listen to sets by Gareth Pugh, Stella McCartney and many others in the three-day project Fashion DJs. The interest of famous designers in the art of DJing, and of DJs in the art of making clothes, has grown into a genuine trend. We present for your attention the clothing collections of the most famous DJs.

Once, long ago, the whole world took up the French revolutionary slogan "Liberty, equality, fraternity". Today the French DJ and brand David Guetta comes out with a slogan that is, perhaps, no less popular by now — "F...ck Me, I'm Famous". On the basis of the music label of the same name, Guetta and his wife Cathy have launched a clothing line.

Unlike his star colleagues, Guetta not only produces but also wears his own clothing himself. At almost every performance, that very same come-hither slogan adorns the musician's T-shirt. And for those who want to soak up the spirit of Guetta to the full, the musician's wife has released a men's and women's fragrance, Ibiza by Cathy Guetta→.

To those who find David Guetta's little chant vulgar, the price of a Guetta T-shirt inflated (from 35 euros), and the perfume not the finest example of French perfumery, one can say only one thing: he's famous, f...ck me... And those who have nothing against the French are awaited by David's online shop→, where you can order T-shirts, hoodies, underwear, swimwear, bags and dresses, produced jointly with the American giant American Apparel, with various variations on the slogan "F...ck Me, I'm Famous" and even with your own text.

There too you can buy sunglasses (50 euros), though, for lack of advertising space, the famous phrase fits on them only as far as the comma.

The famous Dutchman didn't bother agonising over creating his own clothing line. Together with the company Reebok, almost as famous as he is himself, Tiesto created a model of trainers, which is now available on his site. There too they will explain to you in detail all the signs hidden in the shoe's design, so that you don't, God forbid, overlook the veiled profile of the DJ.

Tiesto has also managed to work with Giorgio Armani. For a short time, on the Armani Exchange site you could buy a T-shirt designed by the DJ himself, and the $38 you spent would go to charity. But, alas, the moment has passed. Now you can only admire it and wait for it to turn up on e-bay.com and in the second-hand shops of your town. You can admire it on this site→.

Although on Tiesto's site you can still buy a T-shirt with an image of a bird vaguely resembling the Armani logo→, and the design itself looks very much like the design of the item from Armani Exchange that we all missed out on.

Perhaps not a single site devoted to electronic music has passed over the news that the guru Trentemoller has launched his own clothing line. Let's not lag behind the others.

The Trentemoller collection→ includes scarves, T-shirts and dresses at rather democratic prices. The collection is done in a "a nod is as good as a wink" style: the design on the clothing echoes the artwork of the albums The Last Resort and The Trentemoller Chronicles. One could argue about whether this clothing would be in demand were it not the work of a famous musician, but there's little time for arguing. Within just a week the selection has noticeably thinned out.

In fairness it must be noted that of all the DJ-designers, the creator of the well-known techno label Bpitch Control and talented musician Ellen Allien is perhaps the most authentic in her design work. The only reminder of her musical career in the collection is a T-shirt reading "I'm techno and you're not!". Otherwise it's the most varied clothing, which you could easily imagine, for example, in a Topshop store. Tops with amusing prints resembling messages from aliens (30 euros), romantic dresses (90 euros), skirts (around 50 euros), jackets (350 euros) and, alas, just a single bag of artificial leather, which for some reason costs 300 euros — this really does lay claim to the grand phrase "clothing line"→.

Among the Russian representatives of the club scene, from time to time one or two DJs appear who, following the Western model, try to create their own clothing line. Many still remember the collaboration between DJ Kosinus and Extra Violet. But as of today, there aren't many compatriots left who haven't abandoned making clothes.

DJ Muza, a resident of the club "Krysha Mira", has been producing clothing for quite a while now and has no intention of stopping. On her site→ you can browse the following collection: men's and women's T-shirts (from 2000 roubles) and hoodies (from 5000 roubles) in pleasant colours with an unobtrusive design. Questions arise only at the sight of the T-shirts with a cartoon hare, which clearly stand out from the collection. Although they too are quite pleasing to the eye.

There are, however, some inconveniences: you can't order directly from the site. You'll have to write an email and wait.

Who, if not the legend of the hard-house scene Andy Whitby→, knows how one ought to look at a rave.

Starting from a good old 60 pounds sterling, any girl (though, most likely, a Go-Go dancer) can dress from head to toe→ in WhitbyWear, though hardly in the style of the Queen of England. Crop tops→, micro-skirts, fluffy leg warmers→ in the brightest colours combined with khaki — every now and then your eyebrows will rise in surprise.

The designer and DJ also offers you T-shirts. Imagine — just T-shirts with the WhitbyWear logo. Giving Andy Whitby his due, it must be said that in the making of his clothing not a single item of spandex or plastic was harmed.

The French are the trendsetters. The stereotype may be outdated, but Gaspard Augé and Xavier de Rosnay, otherwise known as the in-every-respect successful duo Justice, refuse to accept it. Having created their own memorable image, unthinkable without a leather biker jacket and perfectly cut jeans, Justice spawned a whole wave of imitators. All the less surprising, then, was their collaboration with the well-known firm Surface to Air, with which they created a collection in the image and likeness of their own style.

Now on the French Surface to Air site you can buy a jacket by Xavier→ and a jacket by Gaspard→, and to go with them — jeans by Justice→, available in two models→. In the name of justice, both musicians set equal prices on their jackets — 790 euros — thus becoming the most expensive designers among DJs. Perhaps this is explained by the fact that Justice is, after all, a duo, and two people have to be enriched at once.

One of the brightest stars of the 80s, Boy George stubbornly refuses to fade. Back in the 90s the outrageous singer retrained as a DJ, took a liking to fluorescent make-up and began mixing records in clubs all over the world. Although his figure is conspicuous by no means because of musical discoveries, but thanks to his extravagant image — which Boy George took advantage of by creating a clothing brand with the unexpected name B-Rude. Over its several years of existence the scale of the collection has shrunk, and the clothing itself has come to look rather unexpected... for Boy George. Hoodies and tops with skulls and the number of the beast (though both are laid out in rhinestones), military colouring, anarchist symbols and not a single hat (in the sense of headgear) — in a word, as old George once sang, in these clothes no one will "hurt you and make you cry".

You can browse the range and perhaps buy something from the B-Rude collection in London or on the B-Rude UK site→.

Two tops designed by the eminent DJ David Vendetta are hard to call a clothing collection. But, as they say, the best gift is one made with your own hands. It's unlikely that David sews the tops himself, but he certainly had a hand in creating them.

The men's and women's versions, with an image of an Italian mafioso and an inscription of which, alas, only "Bleeding Heart" can be made out, can be bought on this site→ for 28 euros.