Bouton collection by Alisher at L'eto

The most in-demand and bright stylist of the Russian show business, still unreachable for the public and the media, agreed in 2004 to become the art director of the Company 'Bouton.' Alisher's exclusive works, for several years, were intended only for the most popular artists, always standing out with their eccentricity, unpredictability, and sophistication. His designs have been featured in around 300 music videos, photoshoots, and concert programs of artists like Alla Pugacheva, Philipp Kirkorov, Anita Tsoy, Zhasmin, Masha Rasputina, Natalia Vetlitskaya, Anastasia Stotskaya, Sofia Rotaru, Irina Saltykova, and many others. This creative activity led to resonance among the fashionable youth, encouragements from friends, and eventually a business proposal from the brand 'Bouton,' which inspired the designer to play in the world of high fashion. This culminated in the creation of the highly anticipated original collection presented with great success in 2004. The colonization history of beautiful India - showing the striking contrast between the unrivaled beauty of nature and human evil - this is what will endlessly haunt the minds and imaginations of creative individuals. The new off-season, historical collection of the Fashion House 'Bouton,' created by art director Alisher and Elena Malozemova, is dedicated to such events. The entire collection will be presented in two parts: 'Bouton' and 'Elena Bouton.' The men's collection will be shown for the first time, authored by Alisher. Alisher, being an extremely extraordinary person with a broad view of life, did not go for exaggeration or embellishment of historical vignettes but rather passed the era through a pinhole camera, mixed it with the tale of Mowgli, and created his own myth, where the designer himself - as an Eastern person - felt cozy and comfortable. The 'Elena Bouton' collection combines couture with reality. Where the fine line between the incompatible lies, no one can give an answer. The Taj Mahal Palace, the beaches of Goa, and hippie jeans come together in this blend of styles and the fireworks of passions when mixing cultures and images. The main colors of the collection are black, gold, red, and yellow. Alisher and Elena Malozemova strived to choose handmade fabrics for this collection. Almost all models in the collection feature aggressive cuts and original accessories symbolizing wealth, yet not losing the spirit of militancy. Characters from the Mowgli tale and the deity Ganesha embody a 'malevolent' mood on buckles designed in a rocker style. And of course, classic daggers could not be omitted. The line's distinctive feature is the lack of unnecessary details, a natural consequence of the military style. Special attention should be paid to the exclusive footwear created specifically for this collection. Alisher decided that such a collection should have 'fast legs,' therefore sewing boots that resemble running horses. The boots are made from specially weathered leather and lined with goat fur along the back seams. The Fashion House 'Bouton' is ready to continue surprising you.