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Digitalism's Soundtrack for MP3 Player Ads
Музыкальные зарубежные · 20.11.2008
The German electro duo Digitalism, famous after the release of their debut album Idealism, has received a new dose of attention. However, this time it is of a scandalous nature. Microsoft launched an advertisement for their new MP3 player Zune. A remix of Digitalism's track Pogo was used as the musical accompaniment for the ad.
You can judge for yourself how successful the advertising agents' idea turned out to be...