Daft Punk Unveils New Coca-Cola Bottle Design
Музыкальные зарубежные · 05.04.2011
Having barely completed work on the soundtrack for the sci-fi blockbuster Tron: Legacy, French electronic duo Daft Punk have already teamed up with Coca-Cola to create an exclusive bottle design for a new advertising campaign.
This is not the first time the popular brand has collaborated with famous artists of the electronic scene: in 2009, the French duo Justice worked on the original design of the famous contour bottle, and in 2010, the British pop singer Mika.
Daft Punk continues this tradition and in 2011 presents two stylish aluminum bottles in gold and silver, symbolizing an integral attribute of musicians' equipment - helmets.
The advertising campaign was officially launched on March 4. On the Coca-Cola You Tube channel you can see a teaser version with a short black and white video of the dancing duo and a preview of the expected audio track.
Daft Punk's line of Coca-Cola bottles is sold exclusively in France at a Parisian boutiqueColette).