Daft Punk: 'Renoma street' - the birth of a rumor.

In the June issue of Tsugi magazine, by adding fictitious information about the Daft Punk track 'Renoma street' to their playlist, they decided to amuse themselves and revel in the madness that arises when any information about the two robots is revealed. Twitter then actively participated in spreading the planted rumor by posting several screenshots from the Tsugi playlist. The Thedafthouse blog picked up the news and speculated: 'If the CD cover was designed by Serge Nicolas, who created the logo for Dart Punk, then the information about the track 'Renoma street' is true.' Continuing this fascinating story, a 30-second track trailer appeared on the SoundCloud website: Furthermore, the internet started buzzing with yellow press genre, the initial 'few words' inserted into the playlist began to accumulate content. After two days, Google showed over 3000 links to the new Daft Punk 'hit.' When the editor-in-chief of Tsugi magazine mentioned the date of his well-deserved vacation (July 21) on his Twitter, it prompted to set the release date of the new Daft Punk album. As a result, a fake song and release date appeared on the internet. Social networks are a great tool where unverified information lives its own life, and journalists are often ready to publish 'hot news' for fear of being late. This rumor was picked up by the reputable publication Fact Mag, using it in their headlines, and only after publication did they decide to contact Tsugi to verify its credibility. Tsugi was evasive and promised to reveal the whole truth in the next issue, which gave Fact Mag reason to believe that the new track would appear in that issue. The website nme.com fell for the rumor, proudly stating: 'Tsugi Mag reported that the new composition 'Renoma street' will be released on July 21.' Only Pitchfork, turning to the group's inner circle, refuted the spread information. So, if Dart Punk decides to unveil their new work on July 21, the audience is ready. The myth is debunked: Tsugi magazine basks in the rays of glory, enjoying its moment of stardom and buzz, while Daft Punk seems to understand that everyone is eagerly awaiting the release of their new project.