Hed Kandi Presents Beach House at First

Hed Kandi is one of the most interesting phenomena in club culture of the past decade. Hed Kandi is not just a label. It is a real lifestyle; very respectable, slightly sinful, and always incredibly glamorous. The brand was founded in 1999 by promoter Mark Doyle. This seasoned figure in the club business noticed that over time, people simply outgrow standard house music and it loses its appeal. However, this audience is not ready to give up their clubbing habits. Mark proposed a special type of parties for this audience - calm, sophisticated, and a bit nostalgic. This is how the unique concept of Hed Kandi was formed, with the motto 'life doesn't end after 25' from then on. Today, Hed Kandi is an international corporation, including a record company, a weekly radio show, and a promotional group responsible for organizing parties around the world. The first Hed Kandi party took place in Moscow at the end of April 2004. Since then, the Moscow audience has literally fallen in love with the 'Hed Kandi style'. The concept of events offered by the British club brand perfectly matches the Moscow audience's idea of an ideal sophisticated party, directly associated with 'Mediterranean glamour' by them. Moscow Hed Kandi parties have attracted the cream of the local club community, becoming a sensation in Moscow's social life. Hed Kandi: Beach House is dedicated to the opening of the beach season. It is a kind of 'echo' of the brand's signature parties in Ibiza, which start on June 26 with a grand party at the renowned club 'El Divino'. Brand ideologists Mark Doyle and Rob Wilder export the sunny mood and atmosphere of carefree fun from the Dancing Island, as well as the famous beach house music in the best Hed Kandi traditions. The Beach House party features bikini-clad girls, white sand, and dancing on the beach until sunrise... Venue: First Club, 34 Sofiyskaya Embankment, on July 2nd.