Tender It Captivates the Web

The new animated film 'Beautiful Future' from the virtual project 'Tender It' has caused a sensation on the World Wide Web: in just over two weeks, this flash animation has been viewed by no less than 100,000 internet users from Russia, Ukraine, USA, Israel, Canada, Japan, Germany, and many other countries. The project participants 'Tender It' - Mel, Susel, and Anechka - did not hire professional animators; they sat down with virtual textbooks and created a New Year animated music video for the song 'Beautiful Future' themselves, by hand. On the night of December 26, they uploaded their creation to the website muslimusic.net and LiveJournal. The next day, Rambler, Zvuki RU, and the virtual page Snowbirds picked up the baton. An epidemic of links to the Tender It site started immediately and continues to this day. Why did this video cause such a stir? No music group has ever made a video expecting it to change with each new viewing! Tender It came up with this gimmick: an animated video in which the characters and surroundings change with each new load. It is a kaleidoscope of surprises and meanings. The main character - a little girl - changes the color of her dress, eyes, and even her race! The unfriendly world around her also changes. 'This video includes a parody of political correctness: everyone has the right to life and death equally,' Mel explains. As always, 'Tender It' is not so simple... The External Childishness and Naivety of their songs carry a subtle and ironic jab at reality deep within, which aligns with the philosophy of pop Buddhism embraced by the virtual artists. Life and death are unbearable without a sense of humor - this is the creed of Tender It. The video left no one indifferent. Most viewers respond positively, but there are also 'trollish' comments like 'what was the author smoking?' Some people did not understand or appreciate the dark humor and were openly horrified... 'To be horrified by your reflection in the mirror and blame it is foolish. There is no cynicism in our song, only a way out!' says Susel. 'Tender It' happily realized that animation is an international art form and prepared an additional option for the animated film - subtitles in multiple languages. Foreign fans bombarded them with requests for song translations, and one Japanese woman even offered her services to translate 'Beautiful Future' into Japanese. Tender It has begun creating a new animated film. Are you curious? Then - watch it!