SWMC-2009. Winter Music Conference Program in Sochi

From February 5 to 7, 2009, the pre-Olympic city of Sochi will test the club industry of Russia! Born in 2006 as a private experiment, driven by the need for informal business communication for everyone involved in the music industry, today SWMC is one of the most authoritative and respected music events. This year the Conference is moving with a new concept of music management - '360 degrees around the music business,' covering all segments of the club industry. One of the key topics of the upcoming conference will undoubtedly be the financial crisis that has affected all areas of our lives. Russian art critic and music critic Artemy Troitsky will speak, providing a comprehensive examination of contemporary music and club culture, emphasizing the influence of the current economic situation and development prospects. Another conference participant, Sergey Pimenov, CEO of Uplifto, will talk about talent and liquidity. What future awaits artists, without whom there would be no Russian electronic music, and consequently, what will happen to the music industry as a whole? Briton Jeff Povlo (Greenspace), a brand specialist responsible for the success of the global audio experiment Nokia Trends Lab, will share his findings in the field of music branding. The extensive experience of Jeff shows that the impact of a brand on the audience should be multifaceted, and to enhance the effect of its influence, it is necessary to touch all five senses, including hearing. Representatives of the Miller Genuine Draft Brand Group will tell listeners about co-creation as a brand promotion tool, and the combination of various directions of modern art in building its platform. The daytime program of SWMC 2009 on February 6, Friday, will feature various sessions on the new model of music business management, digital music distribution, brand entertainment, dancefloors, discoballs, and more. The conference will also include a technical laboratory presenting lectures on electronic music production, music radio, and insights into the music industry in Ukraine and Latvia. The discussion club will focus on Russian labels in the international digital market. The nighttime program of SWMC 2009 will offer exclusive parties and performances in the best nightclubs and bars in Sochi, Adler, and Krasnaya Polyana, featuring various DJs and artists. Registration and participation payment are open on the website www.swmc.r.u, where you can also familiarize yourself with the detailed program and participants of SWMC 2009.