USOM. In Search of Like-Minded People

In spring 2007, with the aim of introducing the best traditions of the West into Moscow's club culture, the club brand Underground Sound of Moscow appeared in the capital. Over the course of a year, the USOM team has evolved from small parties to large-scale raves, acquired its own venue, brought Sven Väth to Moscow, and proved that parties are a true art form. In anticipation of the Russian launch of the Cocoon party series, the ideological inspirer and art director of USOM, Natalia Kaplinskaya, spoke to 44100Hz about why the public has fallen in love with Underground parties.