Zima project presents: Who Da Funk?

What do you get when you mix industrial rock and House, guitar riffs with a constant beat, filter all of that through disco music a la David Bowie and Arabesque? And who is capable of such an experiment? There is only one answer to this question: Who Da Funk? Recently, all of this resonated with Alex Alicea. Since the age of 14, this musician has called DJing his passion. Alex says: 'If I find out that there is a super party happening 8 hours away, and they offer me to play for free - I will definitely go!'. Having achieved certain success in DJing, Alex was ready to take the next step. At the advice of his good friends, Harry 'Choo Choo' Romero and Jose Nunez, he started creating, that is, writing his own tracks in a home studio. Very soon, Alex joined forces with another talent from Subliminal - Jorge 'DJ Lace' Jaramillo, Romero's nephew. He became known in the early 90s for his work with DJ Magic Mike, with whom they released albums 'Vicious Bass', 'Back to Haunt You', 'DJ Magic Mike & the Royal Posse', and played music in the style of Jungle/Miami Bass. All the albums achieved 'gold' status and allowed Jorge Jaramillo to gain the necessary experience and potential for further work. After meeting Alex, Jaramillo realized that his talent and experience, combined with the impressive knowledge of House music of his new partner, could be the perfect ingredients for a new collective. They met at Romero's house and decided to combine their musical abilities: this is how Who Da Funk was born. The story of the name is extremely simple: 'Really at the beginning people knew nothing about us,' says George, 'we went on stage, played our music, and the audience liked it. They started asking themselves, 'Who the fuck are these guys?'. So, using a play on words, this name appeared, which contained a dose of the musicians' humor, a piece of funk, 80s new wave rock, and turned into a successful brand. But, as Alex says, Who Da Funk? - it's not just guitar riffs and loops, 'if it were that simple: taking ready-made samples, adding rhythm and cymbals - I had done things like that before, and I will never do it again!' Instead, they created a new style, combining their musical preferences (ranging from 80s Euro-pop to Miami Bass), and this 'rock-house' became a new direction in Subliminal Records' activities. 'We are the second wave, the second musical direction at Subliminal, not disco-house. It's a new direction in music with a house vibe, club format. Open-minded people will definitely like it!' - say Who Da Funk? April 16 - Who Da Funk? Zima project