DP:M magazine officially closed

Integrated communications agency Global Point and Dance Planet company announced the closure of the St. Petersburg magazine about dance culture DP:M. Excerpts from the official press release: DP:M magazine is the brainchild of two companies represented by the same team and founders. The DP:M brand entered the print media market in August 2004 and to this day belongs to the company DANCE PLANET, while the actual publication of the magazine was managed by the integrated communications agency GLOBAL Point, within which a special department was created. The magazine had a circulation of 45,000 copies distributed in St. Petersburg, Moscow, and several major cities in Russia. In a very short time, just 4 months, DP:M achieved the highest affinity index for its 18-24 year old audience in the entire history of glossy media (Affinity Index 646, while its closest competitors barely crossed the 500 mark). The magazine's audience confidently exceeded 43,000 people, according to Gall-Up data for July 2005, even surpassing that of established network or Moscow publications. The magazine's staff consisted of over 30 people, including freelancers. Over $400,000 was invested in the DP:M project, and today it has vanished into thin air - was it... a hobby... satisfaction of ambitions or business?"At present, DP:M magazine is not a core business that requires full concentration of forces and energy. The publication's specifics are new to St. Petersburg and Russia as a whole. It is very difficult to find people or even a specific person who would fully responsibly fulfill our mission - to talk about dance culture and lifestyle, instill the best of them. This needs to be lived, felt, passed through oneself... we couldn't find such a person, and physically lacked the time. We've been in dance culture since 1996 and know everything about it, which allowed us to create a high-quality product that fully meets the tastes and preferences of the modern generation. We hit the mark, attracting the attention of major publishing houses who at some point started to take us into account, fear competition, and we are confidently proud of this! However, unfortunately, as of today, brands and companies targeting this market segment, for various reasons, have not decided to entrust us with their products. Assessing the further investments and how much time and effort it would take to prove our value to them, the decision was made to close or suspend the release of the magazine.